Mahesh Bhupathi co-owned sports apparel brand “Zeven” gets International Cricket Council (ICC) merchandise in 23 markets

Mahesh Bhupathi along with former Nike country head, Hemachandra Javeri own a sportswear startup company “Zeven” has got merchandise rights of International Cricket Council (ICC) in 23 markets. This deal makes a mark as the biggest multi-geographical bet on cricket gear till date. This four-year contract for the company has exclusive licence rights to apparel, accessories and... Read more