5 ways brands need to restore customer trust

Without trust, customers will not opt for confident purchases or they may even consider another competitive brand. This may lead to a very specific gap in the sustainability of the company. This is very important especially in this very digital age, where 60% of the purchases are happening online. Considering another side of the coin,... Read more

5 reasons to use content marketing to benefit your brand

Content marketing is one of the strategies that can be easily overlooked by business owners and individuals who look to develop their brand. But, it is one of the very powerful metric to consider. Before taking look at the benefits of content marketing, Let’s have a glance on some of the statistics given by Content... Read more

Mistakes brands make with influencer marketing

According to Wikipedia, Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Companies find this marketing type more challenging as brands need to consider the influencers carefully and find the perfect balance between holding the right platform of... Read more

How brands can leverage emotions to get people to purchase

Building brands that appeals directly to the consumer’s mood and emotions is called emotional branding. Emotions play an important role in establishing the long term sustainability of brands in the market. It also makes people to get more closer with the brands. Considering the contemporary research, it suggests that there are overall 6 emotions that humans... Read more