The Psychology of Fonts

Fonts like color and design play a huge role in creating brand identity and the longer memory patch. It creates a sense of difference to the logo that can long last in our brains. The types of fonts include: Sans Serif. Serif. Slab Serif. Script. Blackletter. Mono. Hand. Decorative. Here is the timeline of how fonts... Read more

Brands that will disappear in 2017

A brand is an iconic representation of the company’s vision, success and its longevity. When a company abandons its long-standing brand, usually it is a sign of failure in its progress or out of many reasons, it could be bankruptcy. Bankruptcy is the most common reason for brands to vanish, and for this reason, many of... Read more