Ways customers can break the brand

When customers are happy, it’s all good. Otherwise, they will express their reaction to as many people as possible. With the marketing tactics and media practices, brands sometimes they do take the product or service representation to the level that doesn’t suffice the positive image in the longer run. There are number of ways customers... Read more

Wipro launches new brand identity. But, why?

Wipro, an Indian Information Technology Services corporation headquartered in Bangalore, India. In 2013, Wipro demerged its non-IT businesses into a separate companies to bring in more focus on independent businesses. Now, the company launches a new brand identity to showcase its commitment to digital transformation and raising client expectations. The new logo represents the way the... Read more