Brand building in the age of millennials

I’m a millennial. I purchase what I want sometimes and it doesn’t necessarily means it’s a brand. I am willing to buy what matters to me. I guess this is somehow the situation with most of the millennials. They make fewer traditional store shopping trips (Hello! online shopping) and quick enough to adapt new trends.... Read more

An Era of AI : How AI can Disrupt the Brand Building Process

Personalization and predictability. Using AI, brands use these two attributes to make sure the customers can benefit the 360-degree experience. Brands started using AI to redo the feel and integrate the experiential design. Due to the fast pace technology, data sets are growing rapidly thus predicting the customer lifestyle and other buyer attitudes using the... Read more