How is brand engagement look like in 2020?

Engaging with the customers is the far custom that is followed in marketing. Companies need to change the way in the brand engagement process.  Digital transformation is a necessity for the companies to sustain its branding efforts in a long run. In this way, brands…

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Tax terms every freelancer should know

Not just for freelancers, but to anyone dealing with tax dynamics can be intimidating. But, for freelancers (Who are self employed workers), it can be overwhelming too. Not knowing the tax terms can be a nightmare while filing during tax season. Working in the gig…

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Brand building in the age of millennials

I’m a millennial. I purchase what I want sometimes and it doesn’t necessarily means it’s a brand. I am willing to buy what matters to me. I guess this is somehow the situation with most of the millennials. They make fewer traditional store shopping trips…

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Do’s and Don’ts of Social Media for freelancers

Today, Social Media is a powerful marketing tool. This is the platform where freelancers can showcase to the prospective clients who you are. So, uploading profile info and adding work details isn’t enough. A slight mistake or misinformed updates can effect your freelancing career. Do’s…

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