How is brand engagement look like in 2020?

Engaging with the customers is the far custom that is followed in marketing. Companies need to change the way in the brand engagement process.  Digital transformation is a necessity for the companies to sustain its branding efforts in a long run. In this way, brands will adapt, and pivot their way in the future of 2020. Rising use of technology Internet will be more normalized in 2020. The digitization will be spread across 2.5 billion smartphones across the world. In a way, smartphones will be the catalyst between brands and consumers. Data, Data and Data With the advent of data science usage, brands can selectively narrow down their consumer’s demographics and lifestyle attributes. In a way, data science is responsible... Read more

Important Insurance Policies When You’re a Freelancer or Solopreneurs

When it comes to freelancing or being a solopreneur, you’re a one-person army and one must need insurance policies. Your work, payroll, health, and other utility expenses are depended on your ability-to-manage all attitude. Insurance policies can be a luxury When your thoughts are like this: ” Why buy something you don’t need right now? ” But, it is essential and finding the right plan or quote isn’t difficult.  Here are some of the insurance policies to consider when you’re a freelancer or has a self-employed business. Health Insurance Healthcare is very expensive especially when you don’t have enough healthcare coverage. Without health insurance, even a minor injury can cost a fortune. For solopreneurs, take time to research and choose the... Read more

Tax terms every freelancer should know

Not just for freelancers, but to anyone dealing with tax dynamics can be intimidating. But, for freelancers (Who are self employed workers), it can be overwhelming too. Not knowing the tax terms can be a nightmare while filing during tax season. Working in the gig economy means being accountable for everything. Here are some of the tax terms every freelancer should know for a stress free tax filings. 1099-MISC If the company or an individual has paid you more than $600, they’ll likely issue a 1099-MISC. To be noted: Whether you received 1099-MISC or not from a particular client, the freelancers must show the total earned amount on the tax return. Adjusted Gross Income (AGI) Adjusted Gross Income is the... Read more

Brand building in the age of millennials

I’m a millennial. I purchase what I want sometimes and it doesn’t necessarily means it’s a brand. I am willing to buy what matters to me. I guess this is somehow the situation with most of the millennials. They make fewer traditional store shopping trips (Hello! online shopping) and quick enough to adapt new trends. Brands need to be accountable to their expectations, buying preferences and increasing purchasing power. Hence, the brand building process is to be set with higher authenticity in the age of millennials. Millennials love technology This generation has grown up with technology and it became a normal part of their lives.  They love the social media and that includes watching videos and sharing content. So, brands... Read more

Do’s and Don’ts of Social Media for freelancers

Today, Social Media is a powerful marketing tool. This is the platform where freelancers can showcase to the prospective clients who you are. So, uploading profile info and adding work details isn’t enough. A slight mistake or misinformed updates can effect your freelancing career. Do’s Be consistent Sometimes, freelancers tend to neglect their social media presence. This may be because you’re having multiple projects to handle and doing pretty well for yourself is one of the major mistakes. So,  being consistent with the content that you post on social media will help letting people know what you’re upto with the career timeline. Stay connected with the current and previous clients Always be in touch with who you work for and... Read more