The Art of Stage- Oscars 2017

And the Oscar goes to…? As presented by the Hollywood esteemed celebrities to the winners of Oscars 2017, the 89th academy awards, it celebrated the diverse potential of many talents of cinema. Everything has to be in full-fledged perfection. Even, the stage. As the stage takes the major limelight cut, it embodies the Oscar’s brand representation. So, who designed the stage of the world’s top award ceremony, the Oscar. For the last five years, Broadway production designer, Derek Mclane, has had the responsibility of creating the sets. This year, the stage represented the glory of Hollywood’s golden age,with geometric , bold forms made of glass metallics, included about 3,00,000 Swarovski crystals. Eleven towering Oscar statuettes, seen in the center of the sketch,... Read more

The Psychology of Fonts

Fonts like color and design play a huge role in creating brand identity and the longer memory patch. It creates a sense of difference to the logo that can long last in our brains. The types of fonts include: Sans Serif. Serif. Slab Serif. Script. Blackletter. Mono. Hand. Decorative. Here is the timeline of how fonts evolve in various brands. How viewers perceive fonts? Font choices are said to be better when people notice the overall message, not the font. For example, Take Disney logo, Kids at the age of 6 they perceive the Disney typeface as a  whole message, but, when asked, they cannot mention the individual letter design. In Disney logo, the D looks like a reverse G. Fonts... Read more

Effect of 3D Printing on Designers

First became visible in 1980’s, 3D printing has lot to offer these days for the designers. As fast as the 3D printing industry is growing, soon, it is going to became a household product name and people can create the basic necessity prototypes and concept models. From making customized shape pancakes to the toys, the options are endless.  Check out the 3D printing process of custom shape pancakes here . Then, What does 3D printing means for designers? Living in the world of 3D printing mania, the efficiency will increase with the 3D designs. With minimal consumption of time and without wasting valuable money in a larger scale, designers can reflect their ideas through a series of multiple 3D designs, test and adjust before the final approval. in a way, designers can generate multiple... Read more

Portfolio Websites That Designers Can Make Use Of

For any designer, the reflection of his/her work is the portfolio.  Portfolio showcases the talent as well as the passion towards the designs. Here are the best portfolio websites that I have come across for designers. Squarespace  It’s clean and crisp designs makes Squarespace one fo my favourites. Its’s design templates come with hundreds of customizable features. From online stores, Portfolios to the Photography & Wedding, Squarespace offers templates according to its industry-specific usage.  It has its very own IT department, with free unlimited hosting, good security features and around-the-clock customer support. Squarespace has both personal & business price points. Pricing details can be found here. Wix Wix is the designer-friendly site. The company offers exceptionally beautiful website templates.  With millions of users... Read more

Brands that will disappear in 2017

A brand is an iconic representation of the company’s vision, success and its longevity. When a company abandons its long-standing brand, usually it is a sign of failure in its progress or out of many reasons, it could be bankruptcy. Bankruptcy is the most common reason for brands to vanish, and for this reason, many of the companies in the given list will disappear in 2017. 1. AT&T and DIRECTV After its $69 billion acquisition of Direct TV in 2016, AT &T is killing of its U-Verse. At &T broadband and internet services are now known as At &T internet and AT&T phone.The transition is more of a smooth process as AT &T has been phasing out its new U-Verse subscriptions and... Read more