New techniques to improve brand growth in 2017

Companies strive to look our for new ways to engage the target audience, to improve the brand growth rate and set a difference from the competition. With the live streaming innovations, ephemeral content, Geo targeted advertising , 2016 has been the ride of new strategies to better your brand strategy and engage the customers at a much deeper level in 2017. Here are some of the innovative and engaging strategies to be used to improve your brand growth. Live streaming Facebook and Twitter have started the live streaming process. This way Brands (Can be individual or company) can take advantage of this wonderful feature to connect with the audience directly at the moment and take Q&A’s in detailed manner. In this way,... Read more

5 Star reviews: Too good to be true?

Companies strive to provide the perfect 360 degree product /service to customer experience and work towards attaining 5 star reviews. Highest reviews make or break the user perceptions towards product attributes.  In this digital age, reviews or ratings play an integral part of the shopper’s experience especially online. In prior to shopping in physical layouts such as stores and malls, we as the shoppers check the product reviews in advance. But, Is it too good to be true? It may seem that a product with 5 star rating can grab the user attention to the maximum extent. Partnering with Northwestern University’s IMC Spiegel Digital & Database Research Center, Power reviews provided the information on why  negative reviews will have a positive impact on... Read more

Must have apps for freelance designers

Freelance designers have to manage their projects i.e. from time-management to handling invoices. Finding work, doing work and again finding work. It’s a constant process and can be a chaos without proper organization. If you’re the freelance designer, then, these are the must have apps for those crucial tasks. These apps and tools will let you spend less time on managing and more time on actual creative work. 1. Email management Boomerang has been since 2011 and it’s a time-saver. It’s an easy interface where designers can schedule their emails during business hours so that your client won’t be bothered at 1 am. This Gmail plugin has also cool features such as measuring the word strength, politeness of your email and... Read more

Rough sketch to final design. Behind the scenes of logo designing process.

Ah, the logo designing process. Yes, it’s a process. But, how long it takes to get that finalized (approved) logo. Logo creation doesn’t happen overnight. Designers work on the idea in 360 degree pattern, takes time of trial & error, working with typography, fonts and colors. There are many designs and “final” drafts that designers never show to client, as they only choose the best of the bunch. After talking to designers, logo designing process goes like this: Phase 1- The first conversation The phase is the foundation of the logo idealization process. When meeting with the client, designers must make sure about their requirements, what their design needs are, and what their business goals are. Logo design experts start... Read more

Top three alternatives to Adobe Illustrator

Illustrator is a vector graphics editor , surely a genius tool from Adobe family. Designers showcase their skills on Illustrator platform to create logo designs, typography and icon design. This industry standard tool has helped the novice as well as expert designers to learn, create and showcase their creative skills. First developed for the Apple’s Macintosh in 1986, the latest version, Illustrator CC 2017, is the twenty-first generation in the product line. Adobe tool isn’t the only vector tool that is available in the market. Based on the standards and the quality standards, Here are the top three alternatives to Adobe Illustrator. CorelDraw X6 Corel Draw is by far the best alternative to Adobe Illustrator. Using Corel Draw, on can... Read more