New techniques to improve brand growth in 2017

Companies strive to look our for new ways to engage the target audience, to improve the brand growth rate and set a difference from the competition. With the live streaming innovations, ephemeral content, Geo targeted advertising , 2016 has been the ride of new strategies to better your brand strategy and engage the customers at a…

Read more

5 Star reviews: Too good to be true?

Companies strive to provide the perfect 360 degree product /service to customer experience and work towards attaining 5 star reviews. Highest reviews make or break the user perceptions towards product attributes.  In this digital age, reviews or ratings play an integral part of the shopper’s experience especially online. In prior to shopping in physical layouts such…

Read more

Brands that will disappear in 2017

A brand is an iconic representation of the company’s vision, success and its longevity. When a company abandons its long-standing brand, usually it is a sign of failure in its progress or out of many reasons, it could be bankruptcy. Bankruptcy is the most common reason for brands to vanish, and for this reason, many of…

Read more