Check out the Apple’s new Christmas holiday ad

It’s about connection and transfer of love through music. The following is the Apple’s new Christmas holiday ad, where the story includes a woman who is walking down the snow-dusty street and she briefly stops and gets on to her iPhone X with the ear pods on and listens to Sam Smith’s ” Palace “.  While... Read more

5 ways brands need to restore customer trust

Without trust, customers will not opt for confident purchases or they may even consider another competitive brand. This may lead to a very specific gap in the sustainability of the company. This is very important especially in this very digital age, where 60% of the purchases are happening online. Considering another side of the coin,... Read more

Here are the 5 trends disruptive brands will use to sustain

I recently read the book “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. There are few trends disruptive brands are using I personally find more intriguing. Here are those 5 trends: Content Marketing: The new money-maker  This involves the creation and... Read more

Combination hacks: How to choose the right font-pairs

No matter how simple the design is or how much the design gives its aesthetic appeal, poor font-pairs can make the overall design loop-sided and unfinished. In general, you should not use not more than 3 fonts (maximum) in a single design. Choosing fonts takes a major edge over a font that looks good. Here... Read more