5 ways brands need to restore customer trust

Without trust, customers will not opt for confident purchases or they may even consider another competitive brand. This may lead to a very specific gap in the sustainability of the company. This is very important especially in this very digital age, where 60% of the purchases are happening online. Considering another side of the coin,…

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Here are the 5 trends disruptive brands will use to sustain

I recently read the book “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. There are few trends disruptive brands are using I personally find more intriguing. Here are those 5 trends: Content Marketing: The new money-maker  This involves the creation and…

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How brands are using Influential AI to find social media influencers

If you are a marketer who is looking to spread your brand message quickly, influencer marketing is on the best methods to tap on. As influencer marketing is the most useful phenomenon in the recent few years (With the advent of social media platforms like Youtube, Instagram etc), Brands and other talent agencies are searching…

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5 reasons to use content marketing to benefit your brand

Content marketing is one of the strategies that can be easily overlooked by business owners and individuals who look to develop their brand. But, it is one of the very powerful metric to consider. Before taking look at the benefits of content marketing, Let’s have a glance on some of the statistics given by Content…

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Strategies of luxury brand marketing

In today’s competitive market, luxury brands has to put their clever tactics to test and distinguish from the ordinary brands to retain its mystique and premium seal. With mainstream brands pushing up to the luxury segment, high end brands have to stay more focused. Here are some of the luxury brand marketing pointers: Customization for…

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