An Era of AI : How AI can Disrupt the Brand Building Process

Personalization and predictability. Using AI, brands use these two attributes to make sure the customers can benefit the 360-degree experience. Brands started using AI to redo the feel and integrate the experiential design. Due to the fast pace technology, data sets are growing rapidly thus predicting the customer lifestyle and other buyer attitudes using the... Read more

Check out the Apple’s new Christmas holiday ad

It’s about connection and transfer of love through music. The following is the Apple’s new Christmas holiday ad, where the story includes a woman who is walking down the snow-dusty street and she briefly stops and gets on to her iPhone X with the ear pods on and listens to Sam Smith’s ” Palace “.  While... Read more

5 ways brands need to restore customer trust

Without trust, customers will not opt for confident purchases or they may even consider another competitive brand. This may lead to a very specific gap in the sustainability of the company. This is very important especially in this very digital age, where 60% of the purchases are happening online. Considering another side of the coin,... Read more