Brand building in the age of millennials

I’m a millennial. I purchase what I want sometimes and it doesn’t necessarily means it’s a brand. I am willing to buy what matters to me. I guess this is somehow the situation with most of the millennials. They make fewer traditional store shopping trips (Hello! online shopping) and quick enough to adapt new trends.... Read more

How cryptocurrency can improve your marketing efforts

Dear Businesses, Have you thought of adding cryptocurrency as one of the payment methods? Companies like Overstock, Microsoft, Shopify, PayPal started accepting cryptocurrency payment method. Although it’s relatively new concept, cryptocurrency is making its way in multiple industries of the fact that it has lower transaction costs and secure. According to Jesse Powell, CEO of... Read more

Why a business should start podcast as part of branding

Podcast is a great way to promote audio content and a powerful information sharing tool to the audience at mass level.In a way, podcast conveys direct messaging to the listener.It really helps businesses to create a unique branding feature to stand out in the crowd. Do you know: On average, people spend 4 hours a... Read more

Interesting stats about podcasts listener demographics 2018

People are listening to podcasts and consider it as the powerful learning tool or awareness medium. For the questions like ” How many podcasts are there?” and “Who are listening to these podcasts” ,there is a number that has been confirmed by Apple at WWDC 2018 in Early June. A new article published April 25,... Read more