Wipro launches new brand identity. But, why?

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Wipro, an Indian Information Technology Services corporation headquartered in Bangalore, India. In 2013, Wipro demerged its non-IT businesses into a separate companies to bring in more focus on independent businesses.

Now, the company launches a new brand identity to showcase its commitment to digital transformation and raising client expectations.

The Economic Times, 2017

The new logo represents the way the company “connects the dots” for its clients. The logo also highlights Wipro’s strong technology heritage and reflects its capabilities for the future.

The styling of the brand mark gives it a sense of fluidity, resourcefulness, optimism and a connected world. The individual elements in the logo represent ideas, insights, technologies, industries and geographies. The expanding pattern symbolizes a boundless Wipro. The four circles represent the Wipro Values, Employees, Clients & partners, and Communities. The blue of the word mark creates a sense of reliability and authority. (Wipro, Press release, 2017)

Apart from logo identity, company also rearticulated the business core values: Be passionate about clients’ success, Treat each person with respect, Be global and responsible, and Unyielding integrity in everything we do.

Azim Premji, Chairman for Wipro said in a statement: “Our brand identity is a visual expression of what we do and mean, for our clients. And this is directly energized by our Values. The Values are our core and our beacon, the bedrock of our culture. Our rearticulated values connect and resonate deeply with the new, vibrant, brand identity.”

 

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Wipro Limited Launches New Brand Identity; Re-articulates its Values

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