Walmart is launching four apparel and one matresses and bedding brands including it’s first kid’s clothing line to compete with other rivals such as Target and Amazon. This is to make a bigger brand image online and amaze shoppers with its exclusive clothing merchandise.
The apparel brands are Time and Tru for women, Terra & Sky for plus sizes and Wonder Nation for kids. In accord with the other private labels, Walmart is introducing a new matress line called Allswell. Allswell will mark the company’s first digital brand, sold exclusively via AllswellHome.com rather than in stores.
George, an existing company label which is incorporated from its British unit Asda, is reconfigured to sell only men related items.
The company said that the brands will be available for shoppers nationwide, in stores and online by March 1st, Thursday.