Mahesh Bhupathi along with former Nike country head, Hemachandra Javeri own a sportswear startup company “Zeven” has got merchandise rights of International Cricket Council (ICC) in 23 markets. This deal makes a mark as the biggest multi-geographical bet on cricket gear till date. This four-year contract for the company has exclusive licence rights to apparel, accessories and select footwear, including replicas and lifestyle ranges of ICC. The financial terms of the deal were not released.
The scale of this deal is probably the biggest in cricket. This is the market where the opportunities are heavily fragmented despite a $5-billion opportunity globally. Zeven is the kit market for IPL team Royal Challengers Bangalore (RCB), and has Indian players like Ravindra Jadeja using its products.
Also, tennis player Rohan Bopanna and boxer Mary Kom are among the other Indian sports people endorsing Zeven currently.
Company has bagged the non-exclusive rights for other markets like the US, quite interestingly has more than 2,500 active cricket clubs.
Mahesh Bhupathi launched an authentic Indian sports brand “ZEVEN” which has been active to revolutionize the sports market in India. The company has spent about USD 4-5 million in research and trials in the last 1-2 years and focus will be across sports like hockey, cricket, football, badminton and tennis. The company currently endorses Rohan Bopanna, Shikhar Dhawan, Mary Kom amongst others.