Coco-Cola rolled out the #LiftTheFeeling TVC for this Summer conceptualized by World Group India, features Deepika Padukone.
The story opens with Deepika Padukone being followed by photographers outside a hotel. She escapes them and enters an elevator which breaks down unexpectedly. A room service attendant in the same elevator promptly offers a chilled Coke to Deepika. Both get connected over the upbeat peppy music that brings the the essence of togetherness and breaks the ice between a celebrity and the starstruck fan.
The ad represents the beautiful and compelling storytelling that says no matter what you do, you can always bond over Coco-Cola experience. The upbeat peppy music bonds two strangers enjoying Coco-Cola which left a beautiful reminisces for the waiter as the #LiftTheFeeling message appears in the end. The ad captures the local flavor which is the engaging factor for the audience to connect to the global brand.
Watch the ad[embedyt] http://www.youtube.com/watch?v=Dt42VWHwio4[/embedyt]
As per to Debabrata Mukherjee, VP – marketing, Coca-Cola India, said “Coca-Cola is a simple pleasure that creates memorable moments out of ordinary ones. We have added local flavor to our global elevator campaign and created what we believe is a highly engaging communication. While the countries and places may differ, the simple pleasure of enjoying a Coke remains universal.
The film was published on April 19, 2017.
The Coco-Cola ad is credited to the creative agency, McCann Worldgroup India and directed by Hemant Bhandari, Chrome Pictures production house.
Chairman Asia Pacific, CEO and CCO: Prasoon Joshi
Prateek Bhardwaj, National Creative Director
Creative head, Delhi: Kapil Batra
Jeet Kalra, Creative Head Films
Sameer Kumar, Creative Team Leader