Coco-Cola #LiftTheFeeling featuring Deepika Padukone

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Coco-Cola rolled out the #LiftTheFeeling TVC for this Summer conceptualized by World Group India, features Deepika Padukone.

The story opens with Deepika Padukone being followed by photographers outside a hotel. She escapes them and enters an elevator which breaks down unexpectedly. A room service attendant in the same elevator promptly offers a chilled Coke to Deepika. Both get connected over the upbeat peppy music that brings the the essence of togetherness and breaks the ice between a celebrity and the starstruck fan.

The ad represents the beautiful and compelling storytelling that says no matter what you do, you can always bond over Coco-Cola experience. The upbeat peppy music bonds two strangers enjoying Coco-Cola which left a beautiful reminisces for the waiter as the #LiftTheFeeling message appears in the end. The ad captures the local flavor which is the engaging factor for the audience to connect to the global brand.

Watch the ad

[embedyt] http://www.youtube.com/watch?v=Dt42VWHwio4[/embedyt]

As per to Debabrata Mukherjee, VP – marketing, Coca-Cola India, said “Coca-Cola is a simple pleasure that creates memorable moments out of ordinary ones. We have added local flavor to our global elevator campaign and created what we believe is a highly engaging communication. While the countries and places may differ, the simple pleasure of enjoying a Coke remains universal.

The film was published on April 19, 2017.

The Coco-Cola ad is credited to the creative agency,  McCann Worldgroup India and directed by Hemant Bhandari, Chrome Pictures production house.

Chairman Asia Pacific, CEO and CCO: Prasoon Joshi

Creative agency

Prateek Bhardwaj, National Creative Director

Creative head, Delhi: Kapil Batra

Jeet Kalra, Creative Head Films

Sameer Kumar, Creative Team Leader

 

 

 

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