Interesting stats about podcasts listener demographics 2018

People are listening to podcasts and consider it as the powerful learning tool or awareness medium. For the questions like ” How many podcasts are there?” and “Who are listening to these podcasts” ,there is a number that has been confirmed by Apple at WWDC 2018 in Early June.

A new article published April 25, 2018, by FastCompany states there are Over 525,000 active shows and over 18.5 million episodes

Here is the Stats and Facts of Podcasts 2018:

  • 4% increase (up from 60% in 2017) of the US population who are familiar with the term “podcasting”  (Infinite Dial 18)
  • Almost half of all US homes are podcast fans (Nielsen, Aug 2017)
  • 44% (124 million) of the US population has listened to a podcast – up from 40% in 2017 (Infinite Dial 18)
  • About 73 million (26% of total US population) listen to podcasts at least every month – up from 24% in 2017 (Infinite Dial 18)
  • 17% (48 million) listen to podcasts weekly – up from 15% in 2017
  • 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
  • 56% of podcast listeners are Male
  • 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
  • 27% of US podcast listeners have a 4-year college degree – vs 19% for US pop
  • 36% of podcast listeners are non-white – vs 30% in 2010 (Nielsen, Aug 2017)

Credit: Nielsen Q3 2017 podcast insights

Sources

Nielsen Q1 2018 Podcast Insights (pdf)

Edison Research Infinite Dial 2018 (pdf)

Nielsen Q3 2017 Podcast Insights (pdf)

Nielsen June 2017 Audio Today Report (pdf)

Edison Research Podcast Consumer 2017 (pdf)