An Era of AI : How AI can Disrupt the Brand Building Process

Personalization and predictability. Using AI, brands use these two attributes to make sure the customers can benefit the 360-degree experience. Brands started using AI to redo the feel and integrate the experiential design. Due to the fast pace technology, data sets are growing rapidly thus predicting the customer lifestyle and other buyer attitudes using the data science tools.

AI has dominated the news last year and continues to grow its impact and to disrupt every industry, from Media, Advertising, all the way to Law and Medicine. when AI frost the top of most-demanded questions, the actual answers regarding buyers will be easily accessible thus whenever and wherever (Online comes first here) we want it.

[bctt tweet=”AI can revolutionize the human-to-device interaction thus redefining the customer and B2B markets.” username=”DesignPsychMe”]

But, there’s a downturn to it. During the initial phase of AI revolution, customers may or may not trust the AI integrated services such as driverless cars and automated-voice recognition software.

For example, a survey conducted by PWC in across 12 countries about AI in healthcare titled “What doctor? Why AI and robotics will define new health”, there is still a major gap for the people who are willing to try the AI enabled healthcare.

                                                                                    PWC survey 2016

But, as phase progresses, the awareness of the market increases, customer expectations rises resulting in risk minimization of the AI.

As companies start using AI, there will be distinct winners and losers in their future performance based on their usage and update of the AI tools they use. Brands need to use the predictability tools properly to assess the customer response to the changing AI.

Companies are still in the first mover phase of scaling AI. There are already established AI software companies which are early adopters that use AI tools very efficiently such as IBM Watson, Microsoft Oxford, and Google Keepmind.

Therefore, using AI, brands will identify the touchpoints where data can be leveraged and technology will be influenced by personal assistants. This can directly engage consumers to create and poke the buyer’s emotion bubble through immersive experiences.