Without trust, customers will not opt for confident purchases or they may even consider another competitive brand. This may lead to a very specific gap in the sustainability of the company.
This is very important especially in this very digital age, where 60% of the purchases are happening online. Considering another side of the coin, brands now have a bigger task of fulfilling the customer trust more than ever.
Therefore, the following will help brands to restore customer trust and be more confident in the company future.
More and more transparency
This is one big factor which is important in the era where consumers feel like brands are hiding something. So, as a company, if you have bad news, don’t hide it. Just reveal the reality. The more honest and open you are, more the consumers will like to stick to your company and trust you on the actions you implement.
Give them a reason
Show consumers on how the company is not looking solely for profit but, to give something of value before you ask anything in return. In this way, consumers will walk away with a better brand impression without having to give away anything to get it.
Always have an emotional connection with the consumers. There are several and different ways to do this. It can be through advertisements, messaging or through one-on-one conversations. Understanding their main concerns helps consumers to feel more closer to your brand.
Be consistent and be patient
Earning trust takes a lot of hard work and should be consistent in the company’s efforts. Provide value to your customers on a regular basis. It can be in the form of a high-quality content marketing strategy and excellent customer service. Eventually, customers will learn how trustworthy you are, and the word will spread. The only thing to know about is this process takes a lot of time and it is a long-term strategy.
Stick to a brand voice that is more conversational style, with all the personal quirks and defects, will make you seem more human and approachable. So that, customers will relate more to the brand and will be interested to know more about the offered products and services.
Even though not all the ways are easy to execute, brands need to prove in rebuilding the customer’s trust. All it takes is commitment and a better understanding of customer’s behavior and psychology.