I recently read the book “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. There are few trends disruptive brands are using I personally find more intriguing. Here are those 5 trends:
Content Marketing: The new money-maker
This involves the creation and sharing of online material (such as videos, blogs, and social media posts). this type of marketing method may not explicitly promote a brand but it definitely create an interest and has certain effect on the audience’s purchase behavior. In the foreseeable and current situation, content will take up new platforms such as virtual reality, video games, 3D, and 4D which are being worked on VR tools that include Oculus Rift and Xbox. This is one area where disruptive brands can set a new standard for engaging content.
Brands stated using AI to find social media influencers, click the article to read more:
According to Mary Meeker’s key findings from KPCB mobile technology trends , mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). In a way, mobile marketing can engage more personalized relationship with the customers. The companies that does more work on mobile platform will be faster to lead a long way in the market.
Gen Z : The new and more demanding market
For generation Z, the post-millennials will demand more from that companies and they expect the companies to be in business for something other than making profits. Well-established companies need to work and change their older marketing techniques and the present methods may not be enough. Companies created by Millennials, such as Facebook, Instagram, or Snapchat may have to direct their entire product and strategy to survive.
More accurate metrics
The future will witness more deeper and detailed metrics other than page impressions, likes and engagement rates. There will be a growth in terms of better analytical tools to help marketers success in terms of emotional and cultural relevance, as well as Return On Investments.
There will be disruption in terms of product development, not in service
On one hand, service companies focus on the customer service and the loyalty market, but, product companies focus on disruption in terms of product attributes and innovation. So, for marketers of the future, customer satisfaction and retention will not be enough. Innovative products and solutions will create more value for customers.
Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal by Geoffrey Colon
Published by AMACOM Books
Division of American Management Association