Importance Of Storyboarding: Useful Yet Overlooked?

  Storyboarding is an essential phase of any creative process. But, this is not limited to video or image related content. Storyboards act as the blueprint and a great visual communicator across the in-house as well as remote teams. It helps individuals or teams to create engaging content. Storyboards involve subject outlining. It sets the... Read more

How is brand engagement look like in 2020?

Engaging with the customers is the far custom that is followed in marketing. Companies need to change the way in the brand engagement process.  Digital transformation is a necessity for the companies to sustain its branding efforts in a long run. In this way, brands will adapt, and pivot their way in the future of... Read more

Tax terms every freelancer should know

Not just for freelancers, but to anyone dealing with tax dynamics can be intimidating. But, for freelancers (Who are self employed workers), it can be overwhelming too. Not knowing the tax terms can be a nightmare while filing during tax season. Working in the gig economy means being accountable for everything. Here are some of... Read more

Brand building in the age of millennials

I’m a millennial. I purchase what I want sometimes and it doesn’t necessarily means it’s a brand. I am willing to buy what matters to me. I guess this is somehow the situation with most of the millennials. They make fewer traditional store shopping trips (Hello! online shopping) and quick enough to adapt new trends.... Read more